GoPro's brand took a bit of a knock last November when they had to recall the Karma Drone which had just been launched a few weeks before. A few Karma users had experienced power failures mid-flight which caused their drones to drop out the skies and this is something that GoPro couldn't hide from, they had to do the recall and ask all customers and shops to return their drones. This is basically the worst case scenario when launching a new product but thankfully no one was hurt by one of these falling drones.
Since that big decision was made GoPro have been keeping super quiet about any possible re-release. Finally Nick Woodman, GoPro's founder and CEO, broke the silence but still didn't give too much away. In a recent statement Nick said that they would be making an announcement in February about when they'll be sending out the new and improved Karma.
Yes, the new and improved GoPro Karma Drone... GoPro took this opportunity to improve the Karma drone so when it does come back onto the market there will be some noticeable improvements. This move is probably due to the fact that DJI launched the DJI Mavic drone just days after the release of the long-awaited Karma by GoPro. [Read our comparison of the GoPro Karma vs the DJI Mavic]
This will be a critical time for GoPro as they need to do something amazing to rebuild the trust and brand perception of theirs which has been riding so high for so long. We really hope that they pull one out of the hat and blow us all away.
What do you think?
Comment below to say whether you would get a Karma drone or if you think that GoPro has fallen too far behind their competitors in the drone space.